The dissemination of the Facts for Life by the Ministry of Health and UNICEF is directly linked to the theme of this year’s World Breastfeeding Week: “Talk to Me: Breastfeeding a 3D experience.” The celebration of the World Breastfeeding Week focuses on the significance of communication as a process of spreading information about the importance of breastfeeding that contributes to raising the percentage of mothers who exclusively breastfeed their babies during the first six months. According to the organizers of the World Breastfeeding Week, time and place are the first two, while communication is the third dimension of breastfeeding support.
Based on the key messages from the Facts for Life, the Ministry of Health and UNICEF produced educational promotional material consisting of four short movies and 14 leaflets for ante-natal education of parents last year. Dissemination of the Montenegrin translation of Facts for Life builds on these efforts to enable all parents in Montenegro to easily access reliable information on key issues related to early childhood development and parenting. “All mothers should start breastfeeding in the maternity ward within one hour of birth and they should exclusively breastfeed their babies during the first six months.” says the Minister of Health Miodrag Radunovic. “By disseminating the Facts for Life all over the country, we will provide reliable and effective answers to the most common questions and dilemmas about children to all who take care of them and, in particular, to families, health workers and teachers.”
“Facts for Life contains the latest scientific knowledge and evidence-based answers to questions on pregnancy, childbirth, breastfeeding and nutrition, childhood illnesses, child development, parenting, protection, care and support of children. It is written in clear, easy-to-understand language, so that it can be effectively used by anyone.” says UNICEF Communication Officer Jelena Perovic.